The Infographic  titled " Zmot marketing strategy (Infographic)" aims at showcasing the big picture of new age changing online marketing trends. Built on the premise of the our series of zero moment of truth infographics, this informative infographic provides a peep into the various phases of marketing faced by marketers.It highlights the Business Awareness Problem (BAP), Prospect Engagement Problem (PEP), Product Differentiation Problem (PDP) to bring out the successful marketing strategy and various channels like free media, owned media, paid media and content marketing strategy.

Marketing today has become a great challenge owing to the constantly changing technology and digital media landscape. Every marketer comes face to face with various challenges – even though, they generally share similar goals. Most marketers are stuck on lead generation; while others find it troublesome converting leads into customers.


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