Pictures are indeed worth 1000 words, but how about pictures with words? Well Inphographics are just that, a simple, fun and exciting way of data sharing that have become all the rage. And why not? They are fun to look at, interesting, and they make you smarter in the process. It’s a win-win in my book. Moreover, since today’s youth would much rather spend two minutes watching an instructive video instead of reading a one-page text, it is understandable that Inphographics would have the popularity they do. We are, at the end of the day, trying to reach a target audience so we might as well get with the beat and provide the information in such a way that it is received.

How to Create an Infographic

There are 3 major parts in an Inphographic. The visual one- related to graphs, pictures, design and colors, the content-text, references, time frames, statistics and the knowledge you are trying to get across, in form of conclusions, facts and overall message.  So obviously, when planning to create an Infographic you first need an idea. Then try to refine the idea, research and find arguments that support it, interesting facts or curiosities, and draw the conclusions you wish your Inphographic to contain. Editing the information is also important because it needs to be efficiently transmitted, and we often end up saying more than we need to.  Make a simple flow-chart that will be your first draft.
Visualize Your Content
The next step is to visualize your content and try to picture how you would like your Infographic to look like. It is best to decide from the start whether you would like it Map-based, with a lot of statistics or numeric graphs, if there should be timelines, explanations or diagrams.  Then decide on color themes: light hues and pastels work best but make sure your Infographic is tied together by a central background color or picture even if different sets of data are represented through different colors.

Organize the Information

Now would be the time to consider your first complete draft- this means put everything together and see how it looks like, see if everything fits together, if it flows naturally and simply, does it get the message across and most importantly, can the reader automatically get the message and understand what your Infographic is about? If yes, you’re free to move on to the refine&perfect stage where you decide whether or not the information is to condensed, if the most important aspects are included, if grammar and spelling are accurate and if the illustrations and graphs are appropriate.
It is essential that you provide just the right amount of data in your Infographic- too much is simply unjustified and will render your work unreadable and non-promotable. Also make sure there are emotional elements included since this will make readers connect and remember more than just the data points. Provide your readers with simple yet obvious takeaways so decide what your Infographic should accomplish and achieve the goals you set by means of central placement, brighter colors or clever and creative visual data usage. 

Last but not least, efficient promotion of the Infographic is as important as the work that was put into creating it. So use social media to get it its well-deserved attention. Share it, blog it, tweet it, pin it, whatever it takes to get the word out.

Author Bio:

Anna Robeson is well aware of the importance of creating visually appealing pages. This is why she advises all of her clients to be careful what strategies they choose for their web-page and to work with the DNA agency.


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