As you try desperately to find the right keywords for your site you start to realize that you have enough words, but have no way of ranking them as good or bad for your site. How can you figure out which ones are going to drive the correct people to your site?
The tools will not help you pick your keywords on their own. You will have to have an intimate knowledge of your potential customers, and know what will draw them in so that your keywords are targeted correctly. The tools will however help you win your research.
They will help you to rank the keywords, so that at the very least you are able to put a few in the “maybe later” list because they do not draw a lot of traffic, or because their traffic is too general or high priced.
- Google Adwords and Analytics
As a team, these two are probably the most coveted advanced keyword tools on the web, with the added bonus that they are free to use. They need to be used together so as to help you pick your keywords, and then to help you refine your list of keywords. With Google Adwords you are able to enter a few keywords and find out how much other people are paying for them.
You may also see how much traffic they are drawing in, and whether they are searched for very often. It also gives you a list of alternative keywords you could use, and again shows you all of their pertinent traffic details. You then need to us analytics with this, so that when you use your keywords you can measure their effects over a period of days and weeks. You may then alter your keyword strategy and watch to see if it makes a positive or negative change.
- Google Insights and Trends
These two tools have actually merged into one. All you need to do is to type your keyword/search term into the bar and press enter. The tool will search for its use in America and the UK. It will show you a graph of how often it was search for over a number of years, and will give you details on other keywords that are similar to it.
You may also search for your search term against other search terms, and alter the graphs to make it easier to understand. They also show you a map of the UK and North America, upon which they show you how much one people in certain areas do a search for your keywords/search term. You may even narrow the field down to just one town.
- Google’s similar search
After you make a search, you will see a list of other suggested searches at the bottom. Consider adding these into your keyword lists, because other people are going to see this same list, and some of them will click those lists. If you account for this in your SEO efforts, then your website may appear in the results when someone clicks one of the similar search links.
You have probably noticed that when you try to search for something with Google, it will give you an auto complete list below what you are writing. You can click on these suggestions if it is what you were going to type in. The significance of this is that other people will also click on the suggestions.
So it makes sense that those particular search terms are going to appear consistently over time. Knowing that this is the case, the tool Ubersuggest lists all of the suggestions that Google is going to make whilst someone is typing in your search term. If you use it to search for all of your keywords, you will find some search terms that you did not consider. You may then add them to your keywords/search term list.
You can build a specific list of keywords and see how many times they have been searched for recently with the WordTracker tool. You will however, have to pay for it.
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